Senior Marketing Manager (Fitness)

TL;DR

Senior Marketing Manager (Fitness): Leading strategic partnership activations and local marketing capabilities for the hirify.global brand with an accent on scaling resources for U.S. clubs and international franchisees. Focus on building actionable playbooks, driving cross-functional execution, and ensuring measurable impact across a matrixed organization.

Location: Must be based in or able to commute to Woodbury, MN (Hybrid: On-site Mon-Thu, Remote Fri).

Salary: $110,000–$120,000

Company

Purpose Brands is the parent company of fitness and wellness brands including hirify.global, Orangetheory, and The Bar Method.

What you will do

• Lead the activation and scaling of strategic partnerships to strengthen the brand value proposition.
• Develop local marketing playbooks, tools, and field support resources for franchisees.
• Collaborate with operations and marketing teams to ensure programs are practical and measurable.
• Drive execution of brand initiatives from strategy through to rollout.
• Evaluate program effectiveness and share best practices across the global system.
• Manage cross-functional relationships with growth, insights, and creative teams.

Requirements

• 5–8+ years of experience in brand marketing with exposure to local or franchisee-facing roles.
• Proven ability to lead initiatives from strategy through scaling.
• Strong understanding of consumer marketing and go-to-market activation.
• Experience working cross-functionally in a matrixed organization.
• Strong communication, organizational, and project management skills.
• Must be able to work on-site in Woodbury, MN, four days per week.

Nice to have

• Experience in franchise, multi-location, or distributed business models.
• Background in fitness, wellness, or consumer services.
• Experience building local marketing playbooks or co-op programs.

Culture & Benefits

• Comprehensive medical, dental, and vision coverage.
• 401(k) savings plan with 4% matching.
• Unlimited time off and paid holidays.
• Summer schedule with Fridays off between Memorial Day and Labor Day.
• Mental health benefits including 10 coaching and therapy sessions.
• In-house workout facilities and brand discounts.