Email Marketing & Lifecycle Automation Specialist (Edtech)

TL;DR

Email Marketing & Lifecycle Automation Specialist (Edtech): Designing and optimizing automated email journeys and multi-channel messaging to drive user engagement and retention with an accent on data-driven segmentation and conversion optimization. Focus on building complex lifecycle flows in ActiveCampaign, improving deliverability, and synchronizing push and SMS notifications.

Location: Remote (Work from Anywhere)

Company

hirify.global is a fast-growing B2C platform providing micro-book summaries to over 6 million users globally.

What you will do

• Plan and optimize email campaigns using ActiveCampaign.
• Design automated user journeys for onboarding, engagement, and reactivation.
• Leverage behavioral data for targeted segmentation and personalization.
• Write persuasive copy for emails, subject lines, and CTAs to maximize conversion.
• Analyze performance metrics and conduct A/B tests for continuous improvement.
• Sync email campaigns with OneSignal push notifications and SMS for a cohesive strategy.

Requirements

• Proven experience in email marketing, automation, and lifecycle optimization.
• Hands-on proficiency with ActiveCampaign or similar CRM/automation platforms.
• Expertise in behavioral-based messaging and segmentation.
• Strong copywriting skills focused on driving user engagement.
• Knowledge of email deliverability best practices and compliance (GDPR/CAN-SPAM).
• Experience with multi-channel communication (Email, Push, SMS, in-app).

Culture & Benefits

• Opportunity to join one of the fastest-growing B2C startups in South & Central America.
• Fully remote work environment with global accessibility.
• High level of ownership over the email and lifecycle strategy.
• Ability to make a real impact in a fast-moving, high-growth environment.