Senior Product Marketing Manager (Fintech)

TL;DR

Senior Product Marketing Manager (Fintech): Develop and execute GTM strategies for new product launches, ensuring alignment with business goals and fostering collaboration between product, sales, and marketing teams. Focus on creating sales enablement materials, conducting market segmentation analysis, defining product positioning, and tracking performance of marketing initiatives to drive product adoption and usage.

Location: London (Hybrid working model)

Company

hirify.global is the AI platform powering global debt markets, centralising proprietary credit data, deep analysis, and high-value workflows for blue-chip institutions worldwide.

What you will do

• Develop and execute GTM strategies for new product launches, aligning with business goals.
• Create sales enablement materials like presentations, case studies, and battle cards.
• Conduct market segmentation analysis and tailor messaging for target customers.
• Define compelling product positioning to differentiate in the market.
• Monitor industry trends and competitors to inform strategies.
• Collaborate with customer success to drive engagement and adoption via campaigns.
• Track and analyze performance of initiatives using data and feedback.

Requirements

• 7+ years in product marketing, preferably B2B SaaS or fintech.
• Strong understanding of GTM strategies and product launches.
• Proven experience creating sales enablement materials.
• Expertise in market segmentation, competitive analysis, product positioning.
• Excellent technical communication skills for complex features.
• Analytical mindset with performance metrics experience.
• Cross-functional collaboration skills.

Nice to have

• Proactive self-starter with passion for fintech and innovation.

Culture & Benefits

• Competitive salary at 75-90th percentile of market.
• Pension with 4% minimum contributions matched up to 7%.
• Private medical insurance, paid sick leave, group life assurance.
• 25 holiday days + local public holidays, 1 month sabbatical after 5 years.
• Hybrid model, work abroad up to 3 months/year, enhanced parental leave.
• Professional learning budget, AI experimentation budget of £800, team socials.