Demand Generation Marketing Manager (Fintech)

TL;DR

Demand Generation Marketing Manager (Fintech): Develop and lead multi-faceted demand generation programs from ideation to execution for the US market, focused on driving high-quality leads, building pipeline, and accelerating sales. Focus on designing integrated campaigns across channels, building lead nurturing workflows, and optimizing performance through data analysis and ROI measurement.

Location: New York (Hybrid working model)

Salary: $140,000 - $170,000

Company

hirify.global is the AI platform powering global debt markets, centralizing proprietary credit data, analysis, and workflows for banks, asset managers, and advisors.

What you will do

• Develop and lead demand generation programs across email, paid media, social, webinars, events, and content syndication to drive leads and pipeline.
• Design integrated marketing campaigns aligned with growth goals and product positioning.
• Build and manage lead nurturing programs with automated email workflows and funnel optimization.
• Collaborate with sales and product teams for lead quality, handoffs, and messaging alignment.
• Analyze campaign performance, report on metrics and ROI, and refine strategies based on data.
• Manage budgets, external vendors, and content assets like eBooks and case studies.

Requirements

• 6+ years in demand generation, digital marketing, or campaign management, preferably B2B SaaS or fintech
• Track record in multi-channel campaigns driving leads, pipeline, and revenue
• Deep expertise in HubSpot and Salesforce for workflows, dashboards, and attribution
• Strong analytical skills for senior-level performance tracking and ROI
• Experience with sales team collaboration on lead qualification and nurturing
• Excellent project management, communication, and stakeholder skills

Culture & Benefits

• Equity options and competitive salary benchmarked at 75-90th percentile
• 401(k) with 3% company contribution, private health/dental/vision insurance, disability insurance
• 25 vacation days, paid sick leave, commuter benefits, local holidays
• Hybrid model, work abroad up to 3 months/year, 1-month sabbatical after 5 years
• Enhanced parental leave, professional development budget, AI experimentation budget
• Bi-annual team socials, summer/winter company events