Marketing Manager (Fintech)

TL;DR

Marketing Manager (Fintech): Developing and executing integrated B2B marketing campaigns and demand generation strategies for IG Prime with an accent on account-based marketing (ABM) and pipeline growth. Focus on engaging senior investment professionals, managing external agencies, and aligning marketing activity with commercial sales priorities.

Location: Hybrid (London, UK)

Company

A FTSE 100 fintech leader operating across five continents, specializing in retail trading and investment since 1974.

What you will do

• Plan and execute end-to-end integrated marketing campaigns from strategy and briefing to delivery and performance reporting.
• Develop and run account-based marketing (ABM) programs targeting priority segments to influence pipeline and accelerate deals.
• Lead demand generation activities across email, digital, events, and content channels.
• Partner with sales leadership to develop enablement materials and ensure marketing alignment with commercial priorities.
• Manage relationships with external creative, content, and digital agencies, overseeing quality and budgets.
• Track campaign results and translate data into actionable recommendations for go-to-market strategies.

Requirements

• Proven B2B marketing experience, ideally within financial services or fintech.
• Demonstrated success in running integrated demand generation or ABM programs with measurable pipeline impact.
• Strong understanding of the B2B buyer journey for C-suite and professional investment audiences.
• Experience managing external agencies and overseeing creative production processes.
• Analytical approach to campaign data and performance metrics.
• Must be able to work from the London office (hybrid structure).

Culture & Benefits

• Competitive salary and performance-based bonus.
• Comprehensive benefits package.
• Professional development opportunities within a global financial services leader.
• Modern office environment in London.
• Flexible working arrangements within an office-based structure.