Vice President of Marketing (B2B SaaS)

TL;DR

Vice President of Marketing (B2B SaaS): Lead and scale the end-to-end marketing function with an accent on demand generation, account-based marketing, and product marketing. Focus on building data-driven strategies, executing multi-channel campaigns, optimizing pipeline growth, and aligning with Sales and Product for go-to-market success.

Location: Must be based in the United Kingdom and eligible to work there. Marketing London, United Kingdom.

Company

World's leading provider of labor market analytics, delivering actionable talent insights via SaaS, data services, and custom research powered by machine learning and AI, covering 90% of global GDP.

What you will do

• Define and execute data-driven marketing strategy aligned to business growth, including OKRs and performance metrics.
• Build, lead, and mentor high-performing marketing team while acting as hands-on contributor.
• Own demand generation across digital, content, events, paid media, partnerships, and lifecycle marketing to generate qualified pipeline.
• Design and lead ABM strategy for enterprise and mid-market accounts, collaborating with Sales on personalization and orchestration.
• Manage product marketing including positioning, messaging, GTM for launches, and sales enablement assets.
• Strengthen brand presence and ensure consistent messaging across all touchpoints, representing marketing in leadership discussions.

Requirements

• Must be based in the United Kingdom and eligible to work there.
• 10+ years progressive marketing experience with senior leadership responsibility.
• Proven success leading demand generation, ABM, and product marketing in B2B SaaS or technology environment.
• Strong understanding of modern marketing tech stacks (CRM, marketing automation, analytics, intent data, ABM platforms).
• Demonstrated strategic and hands-on ability in fast-growth organizations, with analytical mindset tying marketing to revenue.
• Excellent leadership, communication, and stakeholder management skills, especially partnering with Sales and Product.

Nice to have

• Experience in PE-backed, high-growth, or transformation-stage companies.
• International or multi-region go-to-market experience.
• Background in category creation or repositioning.
• Experience building marketing teams from early or mid-stage scale.

Culture & Benefits

• Player-coach leadership role in a scaling organization focused on strategic execution.
• Close partnership with Sales, Product, and Revenue leadership.
• Emphasis on data-driven decisions, experimentation, and revenue accountability.