Brand Campaign Manager (Fintech)

TL;DR

Brand Campaign Manager (Marketing): Shaping and executing broad-reach advertising campaigns across ATL channels to achieve brand and commercial objectives with an accent on TV, VOD, and agency management. Focus on integrating brand campaigns through the line, optimizing media plans, and monitoring brand health KPIs.

Location: Hybrid: Minimum 50% of working time per month spent in the office in Salford Quays/Manchester. Note that new starters have an initial period of full-time office working.

Company

hirify.global is one of the UK’s fastest-growing investment platform businesses, providing investment solutions for professional advisers and first-time investors.

What you will do

• Execute brand advertising strategies across Core ATL channels including TV, VOD, YouTube, Radio, Audio, OOH, and print.
• Collaborate with the acquisition marketing team to ensure an integrated through-the-line approach.
• Manage creative and media agency relationships to deliver campaign production and media plans.
• Design and run test-and-learn opportunities from concept through to measurement.
• Monitor and report on key brand health metrics and KPIs using customer and competitor research.
• Manage campaign budgets to ensure work is delivered within financial constraints.

Requirements

• At least 3 years of experience in broad reach advertising, specifically including TV.
• Proven track record of managing creative agencies for high-scale advertising productions.
• Thorough understanding of broad reach media channels and planning.
• Strong organizational skills and the ability to work to demanding deadlines.
• Excellent communication skills with the ability to influence cross-functional teams.

Culture & Benefits

• 27 days holiday increasing with service, plus a buy/sell scheme and bank holidays.
• 8% pension with matched contributions and share schemes (including free shares).
• Discretionary bonus scheme, Health Cash Plan, and discounted private healthcare.
• Free onsite gym and travel/bike loan schemes.
• Supportive and collaborative environment with regular social events and a casual dress code.