Vice President of Marketing

TL;DR

Vice President of Marketing (SaaS/DevTools): Own and scale demand generation, pipeline, and brand for a fast-growing API platform with an accent on GTM strategy, growth experiments, and developer-focused messaging. Focus on building repeatable growth engines, launching integrated campaigns, and establishing category leadership through data-driven revenue acceleration.

Location: Fully remote position in the US, primarily considering candidates based in the EST timezone to overlap with European business hours. Optional in-person in Miami or co-working worldwide.

Salary: $200K – $250K • Offers Equity

Company

Fast-growing startup building a platform to streamline end-to-end digital product development from interface design to API implementation for developers at major companies.

What you will do

• Own and evolve Go-To-Market strategy across all channels, including integrated campaigns, content, partnerships, and events.
• Run growth experiments across the funnel, track and optimize marketing metrics like CAC and LTV.
• Shape messaging and positioning for developers, platform engineers, and CTOs.
• Build and manage marketing tools like Salesforce, analytics, and automation.
• Lead thought leadership through blogs, conferences, and webinars; develop brand identity.
• Collaborate with Sales, Product, and Customer Success; recruit and lead marketing team.

Requirements

• Track record of growth/marketing leadership in fast-growing B2B SaaS, ideally dev-first/API environments
• Deep understanding of enterprise software, developer tools, and APIs
• Proven data-driven campaigns driving pipeline and revenue; hands-on with GTM stack (paid, SEO, ABM, PLG)
• Sales exposure and fluency in funnel metrics/ROI
• Strong communication skills; experience in remote, distributed teams
• Customer-first mindset obsessed with developers

Culture & Benefits

• Fully remote and globally distributed with optional Miami in-person or worldwide co-working.
• Pick your preferred work hardware; discretionary PTO.
• Competitive compensation with equity; healthcare per local standards.
• Work hard, play hard focus; team retreats globally; opportunities for impact and growth.

Hiring process

• 30 min intro call with People team.
• 45 min with hiring manager + small take-home assignment and review.
• Meet founders; culture fit with team; reference/background checks; offer.