Director, Growth Marketing (SaaS)

TL;DR

Director, Growth Marketing (SaaS): Leading the end-to-end growth function to drive pipeline for sales, self-serve activation, and ACV expansion for over 55,000 restaurant customers with an accent on building a scalable growth engine and AI-driven automation. Focus on balancing high-velocity SMB motions with targeted Mid-Market SaaS plays and optimizing the acquisition-to-expansion lifecycle.

Location: Hybrid (Toronto or Saskatoon, Canada)

Salary: CAD $179,000 - $219,000

Company

hirify.global is a scheduling and payroll platform designed to help restaurant teams thrive through industry-specific software solutions.

What you will do

• Own the growth metrics including CAC, pipeline contribution, and net revenue retention contribution.
• Lead and develop a team of 4-5 growth marketers across paid, organic, lifecycle, and web channels.
• Define the acquisition strategy across paid (Google, LinkedIn, Meta), partnerships, events, and self-serve funnel optimization.
• Drive ACV expansion through customer marketing, cross-sell campaigns, and lifecycle programs to lift ARPL.
• Partner with GTM Engineering to ship AI-native automation for real-time spend reallocation and signal-driven personalization.
• Collaborate with Sales, PMM, and Data teams to optimize lead quality, positioning, and ICP scoring.

Requirements

• 8+ years in growth, performance, or demand generation.
• 3+ years of experience managing B2B SaaS marketing teams.
• Direct experience managing annual budgets of $2M+ with a track record of hitting pipeline targets.
• Proven expertise in both high-velocity low-ACV and Mid-Market SaaS growth motions.
• Hands-on technical ability with Python, SQL, Zapier, and LLM agent frameworks.
• Must be based in or be able to work in a hybrid capacity in Toronto or Saskatoon, Canada.

Nice to have

• Experience in restaurant, multi-location SMB, or hospitality-tech.
• Experience in companies operating both PLG and sales-assisted motions in parallel.

Culture & Benefits

• Equity options as a Series C, VC-backed SaaS company.
• Comprehensive health and dental benefits, including lifestyle spending accounts.
• Flexible vacation policy and a "90 Day Shift" program allowing temporary remote work from anywhere.
• Professional growth support through coaching, feedback, and structured development planning.
• Provision of the latest Apple tech and a home office setup.