Director of Lifecycle (Ecommerce)

TL;DR

Director of Lifecycle (Ecommerce): Leading the customer retention and lifecycle strategy for a high-growth DTC brand with an accent on customer lifetime value, repeat purchase behavior, and multi-channel orchestration. Focus on building scalable automation systems, optimizing customer economics, and driving long-term business profitability through data-driven experimentation.

Location: Remote (Must be based in the United States)

Salary: $170,000 – $190,000

Company

A fast-growing, mission-driven ecommerce brand with a strong emphasis on sustainability, innovation, and customer experience.

What you will do

• Own and lead the lifecycle function with direct responsibility for LTV, repeat purchase behavior, and cohort quality.
• Develop and execute a long-term strategy for customer engagement, retention, reactivation, and onboarding.
• Build lifecycle architecture including customer segmentation, automation systems, and multi-channel orchestration across email, SMS, and direct mail.
• Design testing frameworks for pricing, promotions, and incentive optimization to balance growth and profitability.
• Collaborate with finance and data teams to develop forecasting models and incrementality analysis.
• Build, mentor, and lead a high-performing lifecycle team while fostering strategic thinking across the organization.

Requirements

• 8–10+ years of experience in lifecycle marketing, retention, or customer growth within high-growth DTC or ecommerce businesses.
• Proven track record of driving measurable improvements in customer lifetime value and profitability.
• Strong understanding of customer economics, including cohort analysis and contribution margin.
• Experience building scalable automation frameworks and personalized customer journeys.
• Proficiency with business intelligence and analytics tools such as Omni or Northbeam.
• Must be based in the United States.

Culture & Benefits

• Equity opportunities with long-term growth potential.
• Comprehensive medical, dental, and vision insurance with generous employer contributions.
• 401(k) plan with company matching contributions.
• Unlimited paid time off, paid holidays, and quarterly wellness days.
• Up to 12 weeks of fully paid parental leave and fertility support services.
• Monthly wellness reimbursement and annual professional development budget.