Web Strategy & Growth Manager (Marketing)

TL;DR

Web Strategy & Growth Manager (Marketing): Shaping and optimizing the digital experience across the marketing website with an accent on user experience, conversion optimization, and high-velocity experimentation. Focus on improving user engagement, increasing sign-ups, and driving evidence-based decision making through A/B testing.

Location: Remote (Must be based in Canada)

Salary: $127,300 - $159,460 CAD

Company

hirify.global is building the new Internet by delivering software that makes it easy to securely interconnect people and their devices, regardless of location.

What you will do

• Lead strategic web initiatives including content migrations, site restructures, and website redesigns.
• Own the website experimentation program using tools like VWO to improve sign-ups and conversion rates.
• Partner with Marketing, Product, Brand, and SEO teams to shape and execute the website roadmap.
• Develop and launch A/B tests, multivariate tests, and personalization campaigns based on user behavior data.
• Analyze experiment results and synthesize qualitative and quantitative data into actionable recommendations.
• Establish scalable processes for web requests, experimentation intake, and reporting.

Requirements

• 5+ years of experience in web strategy, growth marketing, or digital experience.
• Must be based in Canada.
• Strong expertise in Conversion Rate Optimization (CRO) and experimentation methodologies.
• Hands-on experience with A/B testing tools such as VWO or Optimizely.
• Proficiency with GA4, Looker Studio, or similar analytics platforms.
• Experience working with CMS platforms for modern marketing websites.

Culture & Benefits

• Competitive total compensation package including base salary and equity.
• Comprehensive group benefits for health, vision, and dental with no waiting period.
• Remote-first environment with a corporate co-working program for visiting spaces like WeWork.
• Annual company retreat and intentional in-person team off-sites.
• $1500 USD annual budget for professional development.
• Flexible paid time off and a generous parental leave program (up to 26 weeks).