Social Lead (Marketing)

TL;DR

Social Lead (Marketing): Redefining Flo's presence across social platforms to drive organic reach and business performance with an accent on scalable content systems and AI-powered production. Focus on bridging brand awareness with user acquisition and leading multi-platform strategies across TikTok, Instagram, and YouTube.

Location: Hybrid (3 days per week spent in the office)

Company

Flo is the world's #1 health and fitness app dedicated to building a better future for female health through AI-powered, privacy-first, and clinically backed digital solutions.

What you will do

• Own and evolve the global social strategy with clear performance and growth metrics tied to business outcomes.
• Build scalable content workflows, asset libraries, and AI-supported processes for high-volume creative delivery.
• Lead and mentor a social team comprising managers, freelancers, and agencies.
• Bridge brand and performance by ensuring organic social feeds the full funnel from awareness to install intent.
• Experiment with new formats, storytelling angles, and technologies for women's health communication.
• Collaborate cross-functionally with Growth, UA, Medical, and Product teams to drive acquisition and education.

Requirements

• Proven experience managing large-scale, multi-platform social ecosystems with creative and performance goals.
• Background in creative or content agency environments (preferred).
• Strong understanding of content scalability, including UGC systems and AI-enabled workflows.
• Analytical mindset with the ability to connect organic metrics to business KPIs (installs, retention, revenue).
• Hands-on knowledge of AI and automation tools to improve operational efficiency.
• Leadership style combining creativity, structure, and empathy.

Culture & Benefits

• Competitive salary with annual reviews and a performance incentive scheme.
• Generous leave policy, including paid holiday, sick leave, and female health leave.
• Enhanced parental leave and pay for maternity, paternity, same-sex, and adoptive parents.
• Hybrid work model prioritizing in-person collaboration (3 days/week).
• 5-week fully paid sabbatical at the 5-year anniversary.
• Flo Premium for friends and family, plus pension and wellbeing perks.