Digital Marketing Operations Manager (SaaS)

TL;DR

Digital Marketing Operations Manager (SaaS): Powering the infrastructure, execution, and analytics behind the regional marketing engine in the US & Canada with an accent on campaign integrity, regional adaptability, and full-funnel performance. Focus on building automation workflows, web forms, and ROI dashboards to ensure every digital program is launched flawlessly and tracked accurately.

Location: Canada or US

Salary: $76K to $90K annually

Company

hirify.global is a business improvement and standards company partnering with more than 77,500 clients in 195 countries.

What you will do

• Build, test, segment, and deploy campaigns in Pardot via Workfront workflows.
• Enforce UTM standards and ensure airtight source/medium/campaign tracking from Pardot → Salesforce.
• Own NorAm dashboards (MQLs, SAL/SQL, pipeline, velocity, CPL, email KPIs, web engagement, ROI) using GA4 and Power BI/Excel; deliver post-campaign analyses and recommendations.
• Build and localize landing pages, forms, and gated assets in Sitecore; run QA for copy, links, form logic, UTM accuracy, accessibility, and responsive design; support CRO testing.
• Partner with the Global Digital Hub on keyword strategy, tagging, pixel governance, and conversion tracking across paid search/social/display.
• Operationalize CASL, CAN-SPAM, CCPA/CPRA, and GDPR requirements; manage preference centers, double-opt-in as needed, and suppression rules.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 5+ years in digital marketing operations/automation within B2B (professional services, SaaS, or regulated industries preferred).
• Demonstrated expertise with Pardot, Salesforce, and Workfront; strong UTM/attribution discipline.
• Experience building dashboards and reports (Excel, GA4, Power BI or equivalent).
• Familiarity with regional privacy and email compliance (CASL, CAN-SPAM, CCPA/CPRA, GDPR).
• Strong command of English and French (verbal and written).

Culture & Benefits

• hirify.global offers a competitive salary, 20-days annual leave, bank holidays, health, vision, dental and life insurance, pension plan with company contribution, short-term and long-term disability, pregnancy and parental leave, registered savings plan, paid bereavement leave, learning and development opportunities, and a wide range of flexible benefits that you can tailor to suit your lifestyle.
• hirify.global is committed to ensuring the diversity of our workforce reflects that of our clients and the communities in which we operate.
• hirify.global is an Equal Opportunity Employer dedicated to fostering a diverse and inclusive workplace.