Demand Generation Manager (B2B SaaS)

TL;DR

Demand Generation Manager (B2B SaaS): Driving pipeline growth for a workflow infrastructure platform with an accent on digital, content, paid, and lifecycle marketing channels. Focus on optimizing marketing programs for mid-market and enterprise accounts and implementing account-based marketing strategies.

Location: Hybrid (1-2 days a week in office in London)

Salary: £64,000 - £89,000

Company

A fast-growing B2B SaaS business providing workflow infrastructure that helps large-scale organizations manage complex scheduling and operational workflows securely.

What you will do

• Own and execute demand generation campaigns across digital, content, paid, and lifecycle marketing channels.
• Develop and optimize marketing programs to drive pipeline growth across mid-market and enterprise accounts.
• Partner closely with sales, product, and engineering teams to align marketing activity with commercial objectives.
• Analyze campaign performance and customer insights to continuously test and improve results.
• Support positioning, messaging, and go-to-market activity for new product launches.
• Contribute to account-based marketing (ABM) initiatives and targeted outbound growth strategies.

Requirements

• Proven experience in B2B SaaS or technology marketing.
• Strong demand generation or growth marketing experience within mid-market or enterprise environments.
• Hands-on campaign execution skills across multiple marketing channels.
• Data-led mindset with experience using analytics and experimentation to improve performance.
• Experience working cross-functionally with commercial, technical, and product teams.
• Proficiency in HubSpot or similar CRM and marketing automation platforms.

Nice to have

• Exposure to ABM and enterprise marketing strategies.

Culture & Benefits

• Collaborative, engineering-led culture in a high-performing business.
• Opportunity to work in a fast-paced scale-up environment with strong product-market fit.
• Ambitious growth plans and an expanding product suite.