Sr. Director of Marketing Operations (AI)

TL;DR

Sr. Director of Marketing Operations (Marketo/AI): Leading and evolving the global marketing operations function to build scalable infrastructure and intelligent automation with an accent on AI-driven lead scoring, account prioritization, and LLM integration. Focus on designing agentic multi-step workflows and predictive performance modeling to optimize the marketing funnel.

Company

hirify.global is a global organizational consulting firm focused on leadership, talent, and rewards.

What you will do

• Lead global marketing operations, building the infrastructure, systems, and processes required for execution at scale.
• Optimize the digital marketing technology stack, acting as the subject matter expert for Marketo and other automation tools.
• Implement LLMs and agentic, multi-step workflows to enhance personalization, content generation, and operational efficiency.
• Develop and track campaign performance, lead flow, and funnel metrics using machine learning-driven insights and predictive modeling.
• Collaborate with demand generation, product marketing, and field teams to operationalize multi-channel campaigns.
• Present strategic insights and performance updates to senior executive leadership.

Requirements

• 10+ years of experience in B2B marketing, including 5+ years in marketing operations leadership.
• Proven expertise in Marketo and Salesforce.
• Hands-on fluency with LLMs, agentic workflows, and AI-driven marketing tools.
• Experience building automated workflows using tools like n8n, Zapier, and API-based integrations.
• Deep understanding of lead lifecycle management, attribution, and data architecture.
• Experience working with global marketing teams in a matrixed organization.

Nice to have

• Marketo Certified Expert designation.
• Salesforce certifications.
• Experience with 6sense, Domo, or Marketo Measure.