Director of Marketing (SaaS)

TL;DR

Director of Marketing (SaaS): Developing go-to-market and marketing strategies for a product-led growth (PLG) invoicing solution with an accent on customer acquisition, conversion rates, and revenue growth. Focus on optimizing the user journey, scaling a rigorous experimentation culture, and leading cross-functional teams to improve LTV and payback.

Location: Must be based in the United States or Canada. Must be eligible to work without sponsorship.

Company

hirify.global is a leading service commerce platform providing integrated SaaS solutions for over 690,000 global service-based businesses.

What you will do

• Develop and implement go-to-market strategies for the Invoice Simple solution in a product-led growth (PLG) environment.
• Drive customer acquisition, conversion rates, and revenue growth, focusing on the full user journey.
• Define and execute the marketing PLG roadmap in collaboration with Product and Data teams.
• Build and scale an experimentation culture using A/B testing, geo-testing, and incrementality.
• Supervise and lead a team of managers and specialists across product marketing, acquisition, retention, and partner management.
• Manage and allocate budgets based on product pipeline impact and financial targets.

Requirements

• 10+ years of industry experience, preferably within a SaaS organization or PLG motion.
• 10+ years of experience successfully managing senior-level relationships and teams.
• 3+ years of experience building and managing partnerships.
• Full-stack marketing expertise with deep knowledge of customer lifecycle stages and demand generation.
• Must be based in the United States or Canada.
• Must be eligible to work without sponsorship.

Nice to have

• Proficiency with Marketo, Salesforce, and Asana.
• Experience with performance marketing and partnership programs.

Culture & Benefits

• Flexibility to work remote, hybrid, or in-office within the country of employment.
• Professional development investment via Udemy.
• Robust health and wellness benefits, including an annual wellness stipend.
• 401k with up to a 4% match and immediate vesting.
• Flexible and generous time-off (FTO) policy and Employee Stock Purchase Program.
• Student Loan Repayment Program.