Targeting Specialist (Healthcare Marketing)

TL;DR

Targeting Specialist (Healthcare Marketing): Providing pre-sale and post-sale audience optimization and construction to support sales representatives with an accent on strategic guidance and data manipulation. Focus on coordinating custom audience requests and managing targeting processes within Salesforce to ensure effective program execution.

Location: El Segundo, California (Company HQ)

Company

hirify.global is a leading provider of health information services, serving patients, physicians, and healthcare professionals as part of the Internet Brands portfolio.

What you will do

• Support sales representatives with pre-sale and post-sale optimization of target audiences.
• Provide strategic guidance on constructing audiences relevant to brand needs.
• Manipulate data to support marketing audience construction and analysis.
• Manage the targeting process for sold deals from initial audience receipt to launch upload.
• Utilize Salesforce to create and communicate targeting details for program execution teams.
• Act as a primary liaison between Salesforce and internal departments including Business Intelligence and Client Services.

Requirements

• Bachelor's degree required.
• Experience in online healthcare marketing or sales development (2+ years preferred).
• Proficiency with Microsoft Office products.
• Strong organizational and relationship-building skills.
• Ability to prioritize multiple requests from various sales partners.
• Strong verbal and written communication skills.