Senior Marketing Manager, Client Activation (Healthcare)

TL;DR

Senior Marketing Manager, Client Activation (Healthcare): Driving member engagement and utilization for a specialty care platform with an accent on B2B2C marketing and targeted client activation strategies. Focus on optimizing communication channels, analyzing performance metrics, and influencing client decision-making to improve program utilization.

Location: Hybrid (3x per week in office) in Chicago, IL, Dallas, TX, or New York, NY

Company

hirify.global is a specialty care platform connecting people with top specialists for surgery, cancer care, and infusions to reduce costs for employers.

What you will do

• Develop tailored activation strategies for clients with low engagement or utilization to improve performance.
• Manage a small book of business while dynamically supporting high-priority clients based on business needs.
• Collaborate cross-functionally with Client Success, Data, Design, and Content teams to execute communication strategies.
• Analyze performance metrics to identify and implement opportunities for improved awareness and program utilization.
• Lead client activation efforts by securing approvals for best-practice marketing programs and campaign tests.
• Act as a strategic advisor in client conversations, providing data-driven recommendations to influence decision-making.

Requirements

• Bachelor’s degree or higher.
• 7–10 years of experience in marketing, communications, or a related field.
• Experience in B2B2C marketing models and supporting client accounts in client-facing roles.
• Strong ability to use data to inform strategy and measure impact.
• Excellent presentation skills and ability to manage senior stakeholders.
• Must be based in or able to work hybridly in Chicago, Dallas, or New York.

Nice to have

• 5+ years of experience in healthcare marketing.
• Experience in startup or high-growth environments.
• Proficiency in CRM tools, specifically Salesforce.

Culture & Benefits

• Comprehensive health insurance including Medical, Dental, and Vision.
• 401k plan with company match.
• Paid Time Off and Paid Parental Leave.
• Life Insurance and Short/Long Term Disability.
• Culture focused on logic, inclusion, grit, humanity, and truth.