Senior Product Marketing Manager

TL;DR

Senior Product Marketing Manager (Life Sciences/Diagnostics): Lead go-to-market strategy for at-home EEG platform and AI-powered biomarker discovery with an accent on product launches, positioning, messaging, and competitive differentiation. Focus on creating marketing collateral, conducting market research, and partnering with clinical, product, and sales teams to drive adoption among decision-makers.

Location: Fully remote; candidates based in the Boston, New York City, or San Francisco area are strongly preferred.

Company

Leading at-home EEG platform supporting clinical development for neurological, psychiatric, and sleep disorders with FDA-cleared headband, AI algorithms, and cloud-native analytics.

What you will do

• Own and execute go-to-market strategy for life sciences and diagnostics products, including launches, positioning, and competitive differentiation.
• Develop marketing collateral like sales enablement materials, case studies, white papers, and decks for clinical audiences.
• Partner with Clinical, Product, and Sales teams to translate scientific capabilities into value propositions.
• Conduct market research, competitive analysis, and track metrics like pipeline influence and campaign ROI.
• Represent voice of the customer to inform product roadmap and support demand generation efforts.
• Build relationships with KOLs, clinical advisors, and industry partners.

Requirements

• 6+ years of product marketing experience, with 3+ years in life sciences, diagnostics, or healthcare technology.
• Experience developing and executing go-to-market strategies for complex technical products in regulated industries.
• Strong communication skills to translate scientific concepts into narratives for diverse audiences.
• Cross-functional experience with product, clinical, and sales teams in fast-paced environments.
• Proficiency with CRM, marketing automation, and analytics tools.
• Bachelor’s degree in life sciences, marketing, or related field.

Nice to have

• Existing relationships with KOLs, professional societies, or clinical networks in diagnostics or life sciences.
• Experience at a startup or early-stage company.

Culture & Benefits

• Equity, PTO, and other benefits as part of total compensation.
• Culture emphasizing curiosity, simplicity, composability, self-service, and empathy.
• Diverse team focused on robust systems and high impact in precision medicine.