Marketing Manager (EdTech)

TL;DR

Marketing Manager (EdTech): Creating and executing the UK marketing strategy to drive leads from local authorities and schools with an accent on brand awareness and demand generation. Focus on managing multi-channel campaigns, localizing content, and optimizing ROMI to support the adoption of AV1 robots.

Location: Hybrid in London, UK

Company

Award-winning EdTech scale-up building human-centered technology, specifically the AV1 robot, to help children with mental health or illness stay connected to school.

What you will do

• Develop and execute the UK marketing strategy aligned with global objectives and local business goals.
• Plan and manage multi-channel campaigns across email, webinars, and events to generate Marketing Qualified Leads (MQLs).
• Localize marketing content for the UK audience while ensuring global brand consistency.
• Oversee the regional marketing budget and monitor KPIs including Conversion Rate and Return on Marketing Investment (ROMI).
• Track and analyze campaign performance to derive actionable insights for future optimization.

Requirements

• Strong background in marketing strategy, content creation, and demand generation, preferably in B2B tech or high-value education products.
• Must be based in London to support a hybrid working model.
• Deep knowledge of the UK market, including regional cultural nuances and customer behavior.
• Experience with CRM and automation tools such as HubSpot, Webflow, and analytics software.
• Professional fluency in English.

Culture & Benefits

• High level of autonomous ownership and trust to plan and execute UK-wide activities.
• Mission-driven environment focusing on improving inclusion and education for children.
• Lean organizational structure with no bureaucracy or corporate politics.
• Generous paid annual leave: 27 days plus bank holidays.
• Annual company get-together for team connection and socialising.