Senior Demand Generation Manager

TL;DR

Senior Demand Generation Manager (SaaS): Own and scale demand engine across enterprise and mid-market segments with an accent on multi-channel campaigns, ABM programs, and pipeline generation. Focus on designing high-impact campaigns, optimizing funnel conversion rates, building attribution models, and mentoring a Demand Generation Specialist.

Location: Must be based in the United Kingdom and eligible to work there. Marketing London, United Kingdom.

Company

Global leader in workforce and labor market intelligence, combining external labour market data with internal workforce insights via SaaS, data delivery, and advisory services.

What you will do

• Design, launch, and optimise multi-channel demand generation campaigns across digital, content, email, paid media, webinars, events, and partnerships.
• Build campaign calendars aligned to pipeline targets, product launches, and market moments; test audience segmentation, messaging, and creative for maximum conversion.
• Execute ABM-aligned programs with Sales to accelerate target accounts; own marketing-sourced pipeline targets and report on revenue contribution.
• Build dashboards and attribution models; experiment to improve conversion from impression to opportunity; partner with Revenue Operations on lead management.
• Manage and mentor one Demand Generation Specialist, set playbooks, processes, and quality standards; stay hands-on running campaigns.
• Collaborate with Product Marketing, Sales, Account Management, Content, and Design on ICPs, buyer journeys, assets, and vendor coordination.

Requirements

• 7+ years of B2B demand generation experience, with at least 2 years in a SaaS, data, or analytics environment.
• Proven track record building and executing campaigns that generate qualified pipeline and revenue.
• Hands-on proficiency with marketing automation and CRM platforms (e.g., HubSpot, Marketo, Pardot, Salesforce).
• Experience managing or mentoring at least one direct report in demand gen or growth marketing.
• Strong analytical skills for dashboards, attribution, and performance trade-offs; experience with ABM tools (e.g., Demandbase, 6sense).
• Excellent written and verbal communication skills; must be based in the United Kingdom and eligible to work there.

Nice to have

• Experience marketing to senior HR, People Analytics, or Talent Acquisition buyers at enterprises.
• Background in PE-backed, high-growth, or transformation-stage company.
• Experience with intent data platforms and lead enrichment tools (e.g., Bombora, ZoomInfo).
• Familiarity with workforce planning, talent intelligence, or HR technology.

Culture & Benefits

• Core values: Humanity First, Customers at the Core, Diverse Minds One Team, Pioneering Innovation, Resilient Perseverance.
• Fast-paced, high-ownership culture with collaboration across Sales, Product Marketing, and Revenue Operations.
• Equal opportunity employer considering all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.