Senior Product Marketing Manager (B2B Data)

TL;DR

Senior Product Marketing Manager (B2B Data): Leading marketing strategy and execution for Data and Developer Solutions, specifically Active Intelligence, with an accent on GTM strategy and lead generation. Focus on developing B2B propositions, creating high-impact content, and optimizing conversion funnels within the geolocation data market.

Location: London or Manchester, UK

Company

hirify.global is the UK's leading communications group, with its innovation arm, Etc., focusing on accelerating the build of products that connect customers to the network.

What you will do

• Define and implement marketing programs to drive customer, revenue, and business growth.
• Lead the design and execution of marketing activity for Active Intelligence to support overall business objectives.
• Develop B2B propositions through research, analysis, and the use of various marketing channels.
• Create high-conversion content for LinkedIn, web properties, and landing pages to generate new customer leads.
• Produce thought-leadership materials including blogs, white papers, podcasts, and webinars.
• Monitor the competitive landscape and collaborate with internal PR teams to establish category ownership.

Requirements

• In-depth experience in product marketing disciplines with a track record of utilizing the full marketing mix.
• Proven knowledge of B2B data and insight products and emerging technology trends.
• Experience operating in a "zero to one" environment with high autonomy and low certainty.
• Proficiency with CRM tools, specifically Salesforce, and associated reporting software.
• Exceptional verbal and written communication skills for storytelling and high-quality content production.

Nice to have

• Experience growing the audience and customer base of a B2B startup or scaleup.
• Ability to influence key stakeholders and manage small teams or non-direct reports.
• Knowledge of customer development processes and lean management.
• Experience using data visualization tool sets to showcase product data.

Culture & Benefits

• 10% on-target annual bonus.
• Market-leading pension scheme (5% employee contribution, 10% employer contribution).
• Equalized maternity, paternity, and adoption leave with 18 weeks full pay.
• 24/7 online private GP access for employees and immediate family.
• Holiday purchase scheme and discounts on EE and BT products.