Senior Manager, Lifecycle Marketing

Location: Remote within most U.S. states, with some exclusions

Salary: $78,000–$95,000 annually

Company

hirify.global is a digital marketing agency providing lifecycle and performance marketing services to mid-market and enterprise clients.

What you will do

• Manage lifecycle marketing programs across a portfolio of mid-market and enterprise clients.
• Develop and execute customer journey strategies for acquisition, engagement, retention, and reactivation.
• Design and optimize programs across email, SMS, push notifications, loyalty, direct mail, and emerging channels.
• Build segmentation, personalization, automation, and campaigns such as welcome, nurture, cart abandonment, post-purchase, and win-back flows.
• Develop testing plans, monitor campaign performance, track lifecycle KPIs, and identify optimization opportunities.
• Present reports, insights, and recommendations to clients while collaborating with analytics, engineering, paid media, and data teams.

Requirements

• 4+ years of experience in lifecycle, CRM, retention, email marketing, or marketing automation.
• Hands-on experience with ESP and CRM platforms such as SFMC, Pardot, Marketo, Klaviyo, Attentive, Braze, or similar tools.
• Strong understanding of customer segmentation, personalization, retention, loyalty, and customer journey optimization.
• Experience managing client relationships and presenting campaign performance and recommendations.
• Experience with web analytics, including GA4, and UTM tracking.
• Must be authorized to work in the United States; immigration sponsorship is not available.

Culture & Benefits

• Remote-first work environment with flexible schedules.
• Unlimited PTO and an extended winter holiday break.
• 100% paid parental leave.
• 401(k) matching and medical, dental, vision, life, pet, and disability insurance.
• Annual Class Pass credits.
• Office hubs in Los Angeles, Chicago, and New York for learning, events, workspace, and in-person collaboration.