Customer Journey Manager (Adobe Journey Optimizer)

Location: Hybrid schedule in Toronto, with the work location at 483 Bay Street until approximately late 2026, then 3 Robert Speck Parkway in Mississauga. Current work authorization for Canada is required.

Annual cash compensation: $105,000–$129,000 CAD, including base salary and target performance bonus.

Company

hirify.global provides investment portfolios and financial services to individual and institutional clients.

What you will do

• Design and orchestrate end-to-end customer journeys across acquisition, onboarding, engagement, retention, and reactivation.
• Define journey logic, triggers, decisioning rules, audience strategies, lifecycle targeting, and channel sequencing across email, SMS, push, mobile, web, and in-app experiences.
• Translate business goals into functional requirements and coordinate delivery across marketing, product, sales, technology, engineering, and vendor teams.
• Review Adobe Journey Optimizer journeys, validate data inputs and audience alignment, and support CDP, CRM, and analytics integrations.
• Lead functional end-to-end testing, personalization validation, release readiness, and go-live support across activation channels.
• Define KPIs, analyze journey performance, recommend optimization opportunities, and support A/B testing and experimentation.

Requirements

• 3+ years of experience in marketing automation, digital marketing, or customer journey orchestration.
• 2+ years of direct experience with Adobe Journey Optimizer, Marketo, Salesforce Journey Builder, or similar technology.
• Experience executing omnichannel journeys and linking activation to measurable outcomes such as CLV uplift, churn reduction, or increased product breadth.
• Experience integrating CDP, CRM, and analytics systems for audience activation, with strong analytical and reporting skills.
• Knowledge of AI-driven personalization, next-best-action models, testing frameworks, data privacy, consent management, and compliance requirements including CASL and PIPEDA.
• Current work authorization for Canada is required. A university degree or equivalent experience is expected.

Nice to have

• Financial services, fintech, or enterprise B2B/B2C marketing experience.
• Adobe Customer Journey Analytics or similar reporting experience.
• Adobe Journey Optimizer Business Practitioner or AEP certification.
• Agile/Scrum, customer experience, or Canadian Securities Course certification.

Culture & Benefits

• Hybrid working arrangement in a diverse and inclusive environment.
• RRSP contribution after six months of employment, with no employee matching required.
• Opportunities for professional growth and development.
• Performance-based bonus included in total annual cash compensation.
• Accommodation is available during the application process for candidates with disabilities.