Lifecycle Marketing Manager (FinTech)

Location: Hybrid, with on-site expectations 3 days per week in the New York or San Francisco headquarters

Salary: $132,000–$165,000 USD base salary for Tier 1 NYC/Bay Area markets; pay is adjusted by geographic zone outside these cities.

Company

hirify.global is a growth-stage FinTech company building a hirify.globalible rent payment experience that lets renters pay throughout the month according to their budgets.

What you will do

• Manage email and SMS campaigns from concept and creative development through implementation, monitoring, and optimization.
• Develop personalized messaging and segmentation strategies based on customer behavior, lifecycle stage, and product interaction.
• Lead A/B testing initiatives to improve open rates, click-through rates, conversions, and customer engagement.
• Collaborate with creative, content, sales, marketing, product, data, and compliance teams to deliver consistent customer communications.
• Track campaign performance, analyze conversion rates, ROI, and engagement metrics, and provide actionable recommendations.
• Oversee campaign escalations and ensure marketing and transactional communications comply with TCPA, GDPR, CAN-SPAM, and related regulations.

Requirements

• 5+ years of experience managing lifecycle email and SMS campaigns, including A/B testing and customer communication optimization.
• Experience with email and SMS marketing platforms, preferably Braze, as well as A/B testing tools and analytics software.
• Strong data analysis skills, including segmentation logic, campaign QA, and translating insights into marketing strategies.
• Demonstrated success driving acquisition, retention, and reactivation through targeted messaging.
• Ability to collaborate cross-functionally with marketing, product, data, and compliance stakeholders.
• Familiarity with telecommunications and marketing regulations, including TCPA, CCPA, and CAN-SPAM.

Nice to have

• Experience building AI-assisted workflows for segmentation, QA, drafting, and analysis.
• Experience in risk or regulated industries, especially financial services.

Culture & Benefits

• Inclusive workplace focused on diversity, curiosity, empathy, and deliberate growth.
• Full-time U.S. employees receive medical, dental, and vision coverage.
• Company equity and a 401(k) plan with company match are available to full-time U.S. employees.
• Unlimited paid time off, 13 company-paid holidays, parental leave, and a free hirify.global subscription are offered to full-time U.S. employees.
• Full-time non-U.S. employees receive competitive compensation, company equity, and unlimited PTO.