Product Analyst (MarTech)

TL;DR

Product Analyst (MarTech): Mapping internal agency workflows and translating them into product requirements for the XMOS unified operating system with an accent on discovery, process mapping, and cross-functional coordination. Focus on identifying operational friction, documenting end-to-end workflows, and ensuring the platform reflects real-world business operations.

Location: Hybrid (New York, NY)

Company

A global independent media agency committed to transparency and values-based media planning and buying.

What you will do

• Conduct stakeholder interviews and map end-to-end workflows across Planning, Investment, Analytics, and Finance.
• Create detailed process documentation including swimlane diagrams, service blueprints, and journey maps.
• Translate workflow insights into structured product requirements, user stories, and functional specifications.
• Partner with the Product Owner to prioritize the portal backlog based on user impact and technical feasibility.
• Define and track adoption metrics for new features to validate that discovered problems are solved.
• Coordinate with Foundational Data and AI & Automation workstreams to align infrastructure and automation opportunities.

Requirements

• 2-3 years of experience in product analysis, business analysis, or a similar requirement-gathering role.
• Proven ability to synthesize qualitative input from both technical and non-technical stakeholders.
• Experience creating actionable process documentation (journey maps, service blueprints).
• Strong proficiency in writing user stories and acceptance criteria for development teams.
• Comfort working within Agile product development workflows and backlog prioritization.
• Data literacy, including the ability to read ERDs and discuss API integration points.

Nice to have

• Experience in media, advertising, or marketing technology (MarTech).
• Exposure to product analytics tools such as Mixpanel, Amplitude, or Pendo.
• Familiarity with data platforms like Snowflake or Tableau at a conceptual level.
• Experience building technology specifically for non-technical end users.

Culture & Benefits

• Flexibility to work in a hybrid manner (in-office and work-from-home).
• Open/Flexible PTO and paid sabbatical at significant milestone anniversaries.
• Sponsored healthcare, 401k company match (USA), and generous Pension (UK).
• The Pursuit of Happiness Fund for travel, enrichment, fitness, or professional development.
• Student Loan payment plan and tuition reimbursement (US).
• Dedicated Learning & Development and training programs.