Head of Brand Marketing & Strategy (Fintech)

TL;DR

Head of Brand Marketing & Strategy (Fintech): Defining and leading the brand narrative, positioning, and integrated campaign strategies for an all-in-one financial services platform with an accent on emotional connection and customer trust. Focus on translating customer insights into messaging frameworks and aligning brand strategy with company growth goals.

Location: Remote (Must be based in the United States)

Salary: $240K – $290K + Equity

Company

hirify.global is a consumer fintech platform providing banking, savings, and investing services, backed by Walmart and Ribbit Capital.

What you will do

• Own brand strategy and positioning, defining the core narrative and value proposition across products and audiences.
• Lead integrated campaign strategy and creative direction across paid, owned, earned, and in-product experiences.
• Translate customer insights, market trends, and competitive intelligence into clear messaging frameworks.
• Define priority audiences and ideal customer profiles using research and analytics to drive growth.
• Partner cross-functionally with Product, Growth, and Executive leadership to align brand strategy with company priorities.

Requirements

• 10+ years of experience in brand strategy, brand marketing, or integrated marketing leadership.
• Strong strategic and creative instincts with experience leading integrated campaigns.
• Deep understanding of customer research, audience segmentation, and positioning frameworks.
• Strong cross-functional leadership skills with the ability to influence executives.
• Experience working with Analytics teams to define KPIs and measure brand effectiveness.
• Must be based in the United States.

Culture & Benefits

• Competitive base salary, stock options, and health benefits from Day 1.
• 401(k) plan with company match.
• Remote-friendly work environment (US) with flexible time off (FTO).
• High-growth, mission-driven, and inclusive culture where work has real impact.

Hiring process

• Initial interview with Talent Partner.
• Technical or Hiring Manager interview.
• Team and Executive interviews.
• Offer.