Senior Manager, Brand Activation (Fintech)

TL;DR

Senior Manager, Brand Activation (Marketing): Leading the development and implementation of brand strategy across North America and Europe through audience-first advertising campaigns with an accent on B2B and B2C marketing across paid media channels. Focus on leveraging AI-powered tools to enhance campaign effectiveness and driving measurable client engagement metrics.

Location: New York, NY. Hybrid work schedule: employees are expected to spend at least four full days each week working in an hirify.global office

Salary: $120,000 – $125,000 per year

Company

One of the world’s leading independent global investment firms dedicated to rethinking possibilities for its clients through diverse investment strategies.

What you will do

• Drive the development and implementation of brand strategy across paid media campaigns in North America and EMEA.
• Develop insight-driven campaign briefs for internal creative teams and external agency partners.
• Collaborate with creative teams and agencies to produce breakthrough advertising programs while enforcing brand standards.
• Manage daily campaign execution, including coordinating with legal and compliance for necessary approvals.
• Work with analytics teams to develop KPIs and optimize creative based on performance and social listening.
• Lead the management and tracking of the creative campaign budget.

Requirements

• 7-10 years of experience creating innovative paid media campaigns in North America and EMEA.
• Proven track record of using data and insights to drive business results and improve client engagement.
• Strong end-to-end project management skills and budget tracking experience.
• Experience collaborating with segment marketing, creative teams, sales, corporate communications, legal, and compliance.
• Bachelor’s Degree.
• Must be based in New York, NY.

Nice to have

• Proficiency with AI-powered tools to inform insights and enhance creative development.

Culture & Benefits

• Flexible paid time off.
• 401(K) matching of 100% up to the first 6% with discretionary supplemental contributions.
• Comprehensive health and wellbeing benefits.
• Parental Leave benefits.
• Employee stock purchase plan.