Brand Strategy Director (Marketing)

TL;DR

Brand Strategy Director (Marketing): Developing and executing comprehensive brand strategies and master narratives for global brands in the LATAM region with an accent on cultural anthropology and consumer insights. Focus on bridging the gap between data-driven research and high-performance creative execution to drive consumer behavior.

Location: Mexico City, Mexico

Company

hirify.global is the world's largest communications firm, dedicated to building trust and driving action through bold and innovative communication strategies.

What you will do

• Conduct cultural research and competitive positioning to identify market opportunities and "white space."
• Develop deep audience insights using 3rd party data tools (GWI, eMarketer) and primary research.
• Craft creative briefs for integrated and digital campaigns in close partnership with creative teams.
• Lead brand positioning and master narrative development projects, including facilitating client workshops.
• Define key messaging and storytelling tracks to ensure brand positioning is effectively realized.
• Mentor and cross-train junior strategy and planning staff to build the next generation of strategists.

Requirements

• 7+ years of experience in Brand Planning, Creative Strategy, or Strategic Consulting.
• Proven track record of delivering insights that drive high-performance creative work.
• Expertise in developing powerful narratives and presenting complex solutions to C-level stakeholders.
• Strong analytical skills with proficiency in research tools and data interpretation.
• Demonstrated ability to lead and manage complex projects with a hands-on "do-er" approach.

Culture & Benefits

• Culture built on the promises of boldness, empathy, and curiosity.
• Deep commitment to Diversity, Equity, Inclusion, and Belonging (DEIB) across all operations.
• Opportunity to work with some of the world's largest and most exciting global brands.
• Collaborative environment within a global network of over 6,000 professionals.
• Stable, independent, family-run business structure that empowers employee growth.