Planning Director

TL;DR

Planning Director (Media Planning): Drive media planning across specific clients, translating strategic approaches into planning practices and owning planning presentations with an accent on campaign management quality control, purchase journey thinking, and data-driven storytelling. Focus on leading brainstorms and independently problem-solving by integrating and questioning data and insights to deliver effective multi-media plans and in-flight budget shifts.

Location: London, United Kingdom

Company

hirify.global is WPP's AI-driven media operating unit delivering creative personalization at scale through WPP Open and Open Intelligence.

What you will do

• Develop advanced understanding of media channels, channel ecosystems, and planning best practices; apply purchase journey thinking across client work.
• Oversee campaign management and quality control; act as escalation point and provide coaching to improve outputs.
• Own planning presentations by defining required inputs, collaborating with wider teams, and meeting deadlines.
• Lead brainstorms and idea creation for campaigns; problem-solve by integrating and questioning data and insights.
• Build and maintain client and agency relationships at mid-senior level; identify decision makers and stakeholder perspectives.
• Translate learnings and trends into multi-media plans with clear measurement, including recommending budget shifts during campaigns.

Requirements

• Right to work in the UK (UK-based role).
• Advanced experience in media planning craft, including presenting from platforms/tools and building stories from data.
• Strong ability to lead campaign management, review others’ work for accuracy, and handle escalated issues.
• Expert stakeholder management skills, including understanding client/agency structures and sector context.
• Advanced communication skills to deliver accurate, influential information to senior stakeholders and create clear presentations.
• Experience translating strategic direction into channel roles, behaviors, and measurable media plans.

Culture & Benefits

• Hybrid approach with teams in the office around four days a week.
• Competitive medical coverage and group retirement plans, plus vision and dental insurance.
• Significant paid time off and preferential partner discounts.
• Employee mental health awareness days and an inclusive, open environment with resource groups and in-office events.
• Opportunities to leverage global hirify.global and WPP networks for growth and development.

Hiring process

• Interview process with discussion of accommodations/flexibility needs if required.
• Selected candidates are contacted for interviews.