Influencer Marketing Manager (Beauty)

TL;DR

Influencer Marketing Manager (Beauty): Developing and executing US press and influencer strategies for fragrance and makeup brands with an accent on social content, press coverage, and consumer engagement. Focus on managing paid/earned influencer initiatives, executing high-profile events, and analyzing campaign performance.

Location: Must be based in or near New York City (Hybrid: up to 50% remote)

Salary: $100,000–$130,000

Company

hirify.global is one of the world's largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care.

What you will do

• Lead the creation, management, and execution of US influencer paid campaigns and unpaid activations across various social platforms.
• Develop and execute US editorial strategies to secure earned features, product placements, and brand storytelling moments.
• Manage external agencies for influencer initiatives, including content briefings and contract negotiations.
• Oversee PR and influencer reporting and analysis using tools like Traackr and DMR to optimize brand strategies.
• Manage brand budgets, purchase orders, and product forecasts using SAP/Ariba.
• Collaborate with Global Influencer Marketing and cross-functional teams to support 360° communications.

Requirements

• 4-year Undergraduate Degree in Communications or a related field.
• 3+ years of experience in Public Relations, Influencer Marketing, or Event Planning, particularly in the makeup space.
• Must be based in or near NYC.
• Proven experience in event management and executing influencer campaigns.
• Strong writing and communication skills with a deep interest in the beauty industry.

Nice to have

• Experience with prestige/luxury makeup and fragrance brands.
• Existing relationships with beauty editors, influencers, and agents.
• Genuine interest in Marc Jacobs Fragrances and Beauty aesthetics and consumer communities.

Culture & Benefits

• Global omni-working policy providing the option to work up to 50% of the month remotely.
• Comprehensive health, dental, and vision benefits.
• Generous PTO and holiday schedule.
• Employee discounts across hirify.global's luxury portfolio.
• Inclusive workplace committed to diversity and equity.

Hiring process

• Recruiter outreach and introductory telephone/online meeting.
• First interview (online or in-person).
• Second interview.
• Employment proposal.