Brand Media, Influencers and Partnerships Senior Manager

TL;DR

Brand Media, Influencers and Partnerships Senior Manager (Demand Creation): Lead demand creation paid media strategy, influencer marketing, and brand partnerships to build awareness, consideration, and widen customer acquisition funnel. Focus on optimizing channel/message fit, procuring and managing influencer deals, and landing mutually beneficial brand collaborations with performance assessment.

Location: Remote within the US

Salary: $137,000–$201,500 (US-based)

Company

Remote-first company building a mobile app with location sharing, safe driver reports, crash detection, Tile trackers, and Pet GPS, serving 91.6M monthly active users across 180+ countries.

What you will do

• Develop and optimize paid media programs across digital, paid social, TV/CTV, OOH for awareness and consideration, ensuring creative channel fit.
• Lead media agency partnership with emphasis on inspiration, accountability, and unique media choices beyond standard buys.
• Identify, procure, manage, and assess influencer partnerships in collaboration with Brand & Creative and Analytics teams.
• Source and execute brand partnerships across formats like licensing deals, outlining gives/gets with Biz Dev, and measure performance.
• Partner with performance media, Creative, and cross-functional teams for funnel cohesion and strategic-tactical execution.

Requirements

• 7+ years in brand-oriented paid media (digital, paid social, TV/FEP/CTV, OOH)
• Track record of creativity in media and managing 8-figure budgets
• Experience procuring, managing, and assessing influencer deals
• Proven brand partnership collaborations delivering shared goals
• Deep knowledge of marketing measurement (MMM, attribution, brand tracking, incrementality tests)
• Strong communication, cross-functional collaboration in fast-paced environment

Nice to have

• Experience with unique media mixes beyond walled gardens

Culture & Benefits

• Competitive pay with equity, 100% paid medical/dental/vision/life/disability insurance
• 401(k) with matching, Mental Wellness & EAP programs
• Flexible PTO, 13 company holidays, winter/summer weeklong shutdowns
• Learning & Development, equipment/reimbursement for remote setup
• Free hirify.global Platinum and Tile products
• Values: Be a Good Person, Be Direct With Respect, Members Before Metrics, High Intensity High Impact