Director, Social Media Marketing (Beauty)

TL;DR

Director, Social Media Marketing (Beauty): Leading the strategic direction of social presence across platforms to strengthen the connection between organic and paid social efforts with an accent on platform evolution and cultural relevance. Focus on evolving social strategies for TikTok and Instagram, developing actionable creative briefs, and mentoring a social media team.

Location: Remote (USA)

Salary: $140,000–$160,000 base

Company

A playful skincare brand that transforms the experience of acne into self-expression through optimistic, effective products.

What you will do

• Own and evolve social media strategy across TikTok, Instagram, YouTube, and emerging platforms.
• Lead the social content calendar and develop strategic creative briefs to unlock stronger creative work.
• Create and refine platform-specific playbooks, KPIs, benchmarks, and reporting frameworks.
• Build a feedback loop between organic and paid social teams to align performance insights.
• Manage external agency partners to ensure high-quality strategic output and execution.
• Lead, mentor, and support two direct reports to elevate the overall social function.

Requirements

• 6+ years of experience leading social strategy for consumer brands, ideally in beauty, fashion, lifestyle, or CPG.
• Native-level understanding of TikTok and Instagram and how platform behavior evolves in real time.
• Proven experience building social strategies and reporting frameworks from scratch.
• Ability to write effective creative briefs and collaborate with creative leadership.
• Must be eligible to work in the US (based on 401k and US health benefit offerings).

Culture & Benefits

• Fully remote work environment with home office and internet supplement stipends.
• Comprehensive health care options and 401k with 5% employer match.
• 4 weeks of vacation, up to 20 paid holidays, and 12 weeks of fully paid parental leave.
• Annual learning and development stipend.
• Work-life balance perks including Flexible Fridays and Summer Fridays.