Category Marketing Manager (Ecommerce)

TL;DR

Category Marketing Manager (Ecommerce): Driving hyper-growth and buyer acquisition for priority categories on a livestream shopping platform with an accent on demand generation and influencer partnerships. Focus on executing end-to-end on-platform events and leveraging creator content to scale category growth.

Location: Must be based in New York, NY

Salary: $126K – $165K + Equity

Company

The largest livestream shopping platform in North America and Europe enabling users to buy and sell collectibles, fashion, and electronics.

What you will do

• Drive buyer acquisition and generate demand for priority categories through strategic campaigns and events.
• Plan and execute end-to-end on-platform events, product releases, and community moments.
• Manage a portfolio of influencers, acting as the DRI for relationship management and content ideation.
• Collaborate with social and paid creative teams to develop tentpole campaigns.
• Analyze and iterate on the effectiveness of category marketing initiatives using KPIs.

Requirements

• 4+ years of marketing experience in fast-paced environments (startups or marketplaces preferred).
• Strong project management skills for leading complex, cross-functional initiatives.
• Data-driven approach with experience tracking KPIs and monitoring program success.
• Ability to work flexibly with limited guidance in a scrappy startup environment.
• Must be based in New York, NY.

Nice to have

• Proficiency with Figma or Adobe Creative Suite.
• Experience with SQL, Hex, or Sigma for data analytics.
• Passion for creator communities and online marketplaces.

Culture & Benefits

• Comprehensive health insurance (Medical, Dental, Vision) and 401k match up to 4% for US employees.
• Work-from-home support including home office, cell phone, and internet allowances.
• Wellness and annual childcare allowances.
• Generous holiday policy and 16 weeks of paid parental leave.
• Monthly budget to use the app as both a buyer and seller to ensure product understanding.