Senior Growth Marketing Manager (B2B)

TL;DR

Senior Growth Marketing Manager (B2B): Managing paid media and content syndication for healthcare commercial segments with an accent on full-funnel lead generation and ABM strategy. Focus on optimizing spend efficiency, driving pipeline attribution, and executing multi-channel demand generation campaigns.

Location: Hybrid schedule (2 days per week on-site) in New York, NY or Princeton, NJ

Salary: $107,370 - $140,300

Company

hirify.global is a consumer-led digital health company that combines personalized medication with behavior change science to help people build lasting healthy habits.

What you will do

• Define and evolve full-funnel B2B paid media strategies across LinkedIn, Google Ads, and emerging channels.
• Manage paid media budgets, including allocation, forecasting, and ROI reporting for leadership.
• Execute integrated multi-channel campaigns and ABM programs targeting healthcare verticals using intent data and firmographics.
• Lead content syndication programs through trade publications and B2B media partners to generate leads.
• Coordinate creative direction and briefs with internal teams for all paid and syndicated assets.
• Partner with web development for landing page optimization and conversion rate improvement (CRO).

Requirements

• 5-7 years of experience in B2B paid media and performance marketing with full budget accountability.
• 4+ years of hands-on experience with LinkedIn Campaign Manager and Google Ads (Search, Display).
• 3+ years of SEM experience integrated with demand generation goals.
• Proven track record with content syndication programs, ideally within the healthcare or health tech sector.
• Expert proficiency in Google Analytics, Google Ads, and LinkedIn Campaign Manager.
• Must be based in or able to work from the New York or Princeton offices.

Culture & Benefits

• Comprehensive medical, dental, vision, and life insurance, including a premium-free plan option.
• Financial security via 401(k) with company match and stock awards.
• Generous time off including paid holidays, Summer Fridays, and a company-wide Summer Break week.
• Paid parental leave for growing families.
• Performance-based bonuses and exclusive access to hirify.global products.