Senior Manager Social Media (Home Appliances)

TL;DR

Senior Manager Social Media (Marketing): Developing and executing social media marketing strategies to enhance brand awareness and loyalty with an accent on influencer collaborations and community building. Focus on driving WOM advocacy, scaling the brand's presence across the Middle East, and optimizing campaign performance.

Location: Dubai, UAE

Company

hirify.global is a global product design and technology company that brings disruptive innovation to the home appliance market through its Shark and Ninja brands.

What you will do

• Develop and execute comprehensive social media strategies aligned with overall brand objectives.
• Conduct market research to identify emerging trends and potential influencers for collaboration.
• Manage social media campaigns from inception to completion, coordinating content and deliverables.
• Analyze campaign performance metrics to provide actionable insights and optimizations.
• Build and scale a community of brand advocates to drive word-of-mouth (WOM) growth.
• Ensure compliance with legal regulations (e.g., FTC guidelines) and maintain brand standards.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven experience in social media marketing in a senior or managerial role.
• Professional background in the home appliance industry (brand-side or agency).
• Deep understanding of social platforms, influencer dynamics, and digital trends.
• Strong project management skills and familiarity with analytics tools.
• Location: Must be based in Dubai, UAE

Culture & Benefits

• Competitive health insurance and retirement plans.
• Paid time off and employee stock purchase options.
• Wellness programs and hirify.global product discounts.
• Access to high-impact Learning Programs for professional growth.
• Inclusive environment focused on diversity, equity, and inclusion.