Digital Strategist (Luxury)

TL;DR

Digital Strategist (Luxury): Shape insight-led digital strategies for luxury brands across owned, earned, and paid channels with an accent on Meta, Google, influencers, and emerging platforms. Focus on crafting briefs, defining KPIs, and evolving strategies based on data-driven insights and performance measurement.

Location: London (Hybrid)

Company

Growing London-based agency specializing in strategy for luxury clients.

What you will do

• Lead digital strategy for luxury clients, connecting business goals to measurable outcomes.
• Develop insight-led strategies and briefs to drive brand perception across digital channels.
• Design integrated strategies across paid, owned, earned channels including Meta, Google, YouTube, TikTok.
• Identify influencer and partnership opportunities to enhance brand credibility.
• Define KPIs, interpret analytics, and promote test-and-learn approaches.
• Collaborate with creatives, comms, and performance teams while mentoring internally.

Requirements

• 6–10 years in digital or integrated strategy; agency background essential.
• Minimum 3 years luxury experience with track record in brand content.
• Strong understanding of digital channels for brand building and performance.
• Hands-on with Meta, Google, YouTube, TikTok, influencers, partnerships.
• Confident using data and analytics for creative and optimization.
• Excellent presentation and storytelling skills.