Account-Based Marketing Strategist (B2B)
ΠΡΡΡ & Π‘ΠΎΠΏΡΠΎΠ²ΠΎΠ΄
ΠΠ»Ρ ΠΌΡΡΡΠ° Ρ ΡΡΠΎΠΉ Π²Π°ΠΊΠ°Π½ΡΠΈΠ΅ΠΉ Π½ΡΠΆΠ΅Π½ Plus
ΠΠΏΠΈΡΠ°Π½ΠΈΠ΅ Π²Π°ΠΊΠ°Π½ΡΠΈΠΈ
TL;DR
Account-Based Marketing Strategist (B2B): Designing and executing precision-engineered ABM campaigns targeting high-value accounts with an accent on 1:1, 1:few, and 1:many programs. Focus on orchestrating personalized experiences, interpreting intent data, and aligning sales and marketing for high-velocity pipeline movement.
Location: Hybrid or Remote (dependent on location; US-based benefits indicated)
Salary: $95,000 - $105,000
Company
A growth-focused go-to-market agency that helps B2B organizations accelerate pipeline and revenue through integrated sales, marketing, and revenue operations solutions.
What you will do
- Design and lead 1:1, 1:few, and 1:many ABM programs to land and expand within Tier-1 accounts.
- Partner with Sales to identify target accounts using intent data, firmographics, and historical win rates.
- Create bespoke messaging and assets tailored to specific personas within the target buying committee.
- Lead weekly sprint meetings to ensure unified messaging and high-velocity pipeline movement.
- Serve as a high-level strategic consultant across the client portfolio to identify market trends and opportunities.
- Translate business goals into actionable multi-channel marketing plans, including SEO and lead generation.
Requirements
- 5+ years in B2B Marketing with a proven track record of managing strategy for multiple clients simultaneously.
- Proficiency with ABM platforms such as 6sense, Demandbase, or Terminus.
- Experience with CRM and MAP tools, specifically Salesforce and HubSpot.
- Ability to interpret intent data from sources like G2 and Bombora to trigger timely interventions.
- Strong ability to pivot tone and value propositions based on industry nuances and executive personas.
Culture & Benefits
- Comprehensive health coverage via BCBS, including vision and dental care through Delta Dental.
- 401(k) matching, life, and disability insurance.
- Paid paternity and maternity leave.
- Generous paid time-off including 14 paid holidays.
- Company laptop and a full tech stack of tools provided.
ΠΡΠ΄ΡΡΠ΅ ΠΎΡΡΠΎΡΠΎΠΆΠ½Ρ: Π΅ΡΠ»ΠΈ ΡΠ°Π±ΠΎΡΠΎΠ΄Π°ΡΠ΅Π»Ρ ΠΏΡΠΎΡΠΈΡ Π²ΠΎΠΉΡΠΈ Π² ΠΈΡ ΡΠΈΡΡΠ΅ΠΌΡ, ΠΈΡΠΏΠΎΠ»ΡΠ·ΡΡ iCloud/Google, ΠΏΡΠΈΡΠ»Π°ΡΡ ΠΊΠΎΠ΄/ΠΏΠ°ΡΠΎΠ»Ρ, Π·Π°ΠΏΡΡΡΠΈΡΡ ΠΊΠΎΠ΄/ΠΠ, Π½Π΅ Π΄Π΅Π»Π°ΠΉΡΠ΅ ΡΡΠΎΠ³ΠΎ - ΡΡΠΎ ΠΌΠΎΡΠ΅Π½Π½ΠΈΠΊΠΈ. ΠΠ±ΡΠ·Π°ΡΠ΅Π»ΡΠ½ΠΎ ΠΆΠΌΠΈΡΠ΅ "ΠΠΎΠΆΠ°Π»ΠΎΠ²Π°ΡΡΡΡ" ΠΈΠ»ΠΈ ΠΏΠΈΡΠΈΡΠ΅ Π² ΠΏΠΎΠ΄Π΄Π΅ΡΠΆΠΊΡ. ΠΠΎΠ΄ΡΠΎΠ±Π½Π΅Π΅ Π² Π³Π°ΠΉΠ΄Π΅ β