Business Development Representative (BDR)

TL;DR

Business Development Representative (BDR): Boost sales and long-term business growth by building new sales pipeline through direct outreach (phone and email) with an accent on qualifying leads and managing CRM. Focus on prospecting new school district clients, prioritizing lead pipeline, and contributing to sales meetings.

Location: Canada-based: flexible hybrid or remote; US-based or UK-based: remote

Salary: OTE $60,000–$75,000 (70/30 base/incentive)

Company

Leading developer of future readiness programs in North America and the UK.

What you will do

• Build new sales pipeline through direct outreach (phone and email) using prospect database and research
• Qualify leads using guidelines and criteria in Salesforce CRM
• Engage leads via follow-up communications and prioritize lead pipeline daily
• Make outgoing sales calls to seek new school district clients
• Record and track all sales activities accurately in Salesforce
• Contribute actively to weekly, monthly, and annual sales and territory team meetings

Requirements

• 1-2 years of experience generating and/or triaging leads
• Previous experience prospecting and working with an inside sales team
• Ability and confidence to cold call and engage in meaningful discussions
• Strong organization, prioritization, and time management skills
• Highly motivated, self-directed, resilient with a positive outlook
• Team player open to growth and professional development

Culture & Benefits

• Flexible work arrangements including hybrid and remote (Canada), fully remote (US/UK)
• 4 weeks vacation (Canada/US), 28 days annual leave + bank holidays (UK)
• Employer-paid health/dental benefits (Canada), 80% employer-paid health (US)
• 4-month top-up for parental leave
• Group RRSP with 3% matching (Canada), 401(k) with 3% matching (US)
• Continuous learning with PD budget, internal/external training, and mentoring