Search Manager (PPC)

TL;DR

Search Manager (PPC/Lead Gen): Shape and scale pan-European paid search and lead generation campaigns for a global brand with an accent on multi-market strategy, campaign architecture, and performance optimization. Focus on designing operational plans, running experiments, ensuring governance, and delivering measurable ROI across complex stakeholder environments.

Location: London, United Kingdom (Hybrid)

Company

World’s first specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands, partnering with 300+ clients in 40+ countries, part of The Brandtech Group leveraging AI for creative and efficient solutions.

What you will do

• Lead implementation of search strategy: campaign architecture, market prioritisation, launch sequencing, and multi-market roll-outs.
• Define and own KPIs, dashboards for performance, budget pacing, and ROI; ensure accurate reporting.
• Scale campaigns: handle localisation, audience strategies, feeds, landing pages, and creative testing.
• Set governance, access controls, automation guardrails, and change processes for ad accounts.
• Design test & learn frameworks to identify growth levers and share insights with teams.
• Line-manage Performance Marketing Executive; collaborate with accounts, analytics, creative, and commercial stakeholders.

Requirements

• Proven track record (5+ years) scaling paid search at enterprise scale in multi-market environments.
• Deep expertise in Google Ads (Search, Shopping, Performance Max), Microsoft Ads, feeds, large account structures.
• Strong automated bidding, experimentation, commercial forecasting, ROAS/CPA management for multi-million budgets.
• Leadership and stakeholder management; experience managing teams and international markets with localisation needs.
• End-to-end delivery of paid search programmes; GA4, Google Tag Manager, attribution, incrementality testing.
• B2B lead generation or large e-commerce experience; ad account governance and platform migrations.

Culture & Benefits

• Values: Ambitious, Imaginative, Inspirational, always learning, Results-focused, pro-inclusive and anti-racist.
• Equal opportunity employer committed to inclusive environment valuing individual differences.
• Ambitious environmental goals with science-based emissions reduction targets embedded in operations.