Senior Account Executive (Paid Search)

TL;DR

Senior Account Executive (Paid Search): Developing and executing paid search strategies, campaign activation, optimisation, and reporting for client brands with an accent on performance improvement, budgeting, and KPI achievement. Focus on auditing accounts, creating media plans, spend forecasts, and providing data-driven recommendations to meet objectives under tight deadlines.

Location: London, United Kingdom. UK based role requiring right to work in the UK. Hybrid approach with teams in the office around four days a week.

Company

hirify.global is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale via WPP Open platform.

What you will do

• Activate, optimise, and report on paid search campaigns.
• Audit accounts, oversee budgeting, projections, and allocation with internal teams.
• Create media plans and spend forecasts.
• Develop and execute paid search strategies aligned with client objectives, audiences, and KPIs.
• Monitor performance, optimise to meet budgets, and recommend improvements.
• Stay updated on Paid Search trends and mentor junior team members.

Requirements

• Right to work in the UK.
• Good knowledge and experience of Paid Search (Google Ads, SA360, Microsoft Ads).
• Commercial experience liaising with stakeholders.
• Experience in reporting, post-campaign analysis, and bid management (SA360, Google, Bing).
• Ability to work to tight deadlines independently and in a team.
• Excellent communication, organisational skills, attention to detail, MS Office proficiency, and data analysis.

Culture & Benefits

• Hybrid work with four days in office to foster creativity, collaboration, and connection.
• Comprehensive benefits: competitive medical, dental, vision, group retirement plans, significant paid time off, partner discounts, mental health awareness days.
• Open, inclusive environment with employee resource groups, in-office events, and opportunities for growth via global WPP networks.