Paid Acquisition Manager (PPC & Affiliates)

TL;DR

Paid Acquisition Manager (PPC & Affiliates): Driving efficient customer acquisition across paid search, affiliate marketing, and other performance media channels with an accent on evolving lead generation into full-funnel acquisition. Focus on optimizing ROAS and CAC across B2B and B2C segments through structured experimentation and data-led reporting.

Location: Hybrid (London). Must have the legal right to work in the UK

Salary: £50,000 - £60,000 / year

Company

One of the UK’s leading EV charging providers powering a smarter, sustainable energy future for homes, workplaces, and public spaces.

What you will do

• Lead strategy and hands-on execution for Google Ads and Microsoft Ads to improve ROAS and reduce CAC.
• Manage and optimize the affiliate program, covering partner recruitment, relationship management, and commercial terms.
• Plan and execute performance-led media across display and video channels to support funnel progression.
• Own the experimentation roadmap to identify new growth levers and validate incremental impact through hypotheses.
• Produce data-driven performance reporting and channel forecasts to guide budget planning and allocation.
• Collaborate with creative, product, tech, and analytics teams to ensure a cohesive end-to-end customer journey.

Requirements

• Proven experience in a paid acquisition or PPC role driving customer growth.
• Deep practical expertise in Google Ads and ideally Microsoft Ads.
• Strong proficiency in GA4 and Excel for interpreting event-level and funnel data.
• Experience managing affiliate programs and partnership recruitment.
• Ability to design and execute structured A/B tests and experiments.
• Legal right to work in the UK.

Nice to have

• Experience with Google Tag Manager (GTM).

Culture & Benefits

• Flexible hybrid working model with the option to work abroad for up to 20 days per year.
• 25 days holiday plus Bank Holidays and generous parental/family leave.
• Comprehensive health perks including UnMind wellbeing platform and Virtual GP.
• Financial benefits: matched pension contribution (4.5%), life insurance, and discounted energy tariffs.
• Additional perks: Podpoint Charger, eyecare scheme, discounted gym memberships, and Cycle2Work scheme.

Hiring process

• Discovery Meeting.
• Online Assessments.
• Hiring Manager Meeting.
• Skills & Experience Interview.