PPC Manager (eCommerce)

TL;DR

PPC Manager (eCommerce): Own day-to-day execution and optimisation of PPC campaigns across Google Ads and Microsoft Ads for UK and US ad accounts with an accent on performance metrics like ROAS, CVR, CPC, CTR, profitability, and agency collaboration. Focus on incrementality testing, attribution modelling, product feed management, and real-time trading decisions to drive profitable growth.

Location: Hybrid in Bourne End, SL8 5YS (UK) - 2 days in-office weekly, Tuesdays mandatory, flexi hours around core 10-4.

Company

World-leading experience gift brand, operating as hirify.global in the UK and Virgin Gifts in the US, part of the Virgin family with over 5,000 experiences.

What you will do

• Own day-to-day execution, optimisation, and real-time trading of PPC campaigns on Google Ads, Microsoft Ads across UK/US accounts, focusing on CVR, ROAS, CPC, CTR for profitable growth.
• Collaborate with PPC agency to implement best practices, challenge strategies, and deliver insight-led reporting to Head of Digital Marketing.
• Manage product feeds with feed provider and eCommerce team, testing imagery, improving data quality, and implementing segmentation for bidding/inventory.
• Conduct deep performance analysis, attribution modelling, incrementality testing (geo tests, bid experiments), forecasting, and GA4 insights on product performance.
• Align campaigns with eCommerce, CRM, Creative, and partnerships teams, providing insights on trends and demand.

Requirements

• Proven PPC/Paid Search experience in fast-paced eCommerce, managing 7-figure annual spend on Google/Microsoft Ads (Search and Shopping), large product catalogs, complex structures.
• Advanced knowledge of Google Ads, Microsoft Ads, Merchant Center, GA4, automation tools, audience signals/assets.
• Deep understanding of ROAS, CVR, CPC, CTR, profitability, attribution models, incrementality testing, agency management.
• Strong analytical skills for deep-dive analysis, commercial mindset linking channel to business trading, high attention to detail, proactive problem-solving.
• Strong communication to present insights and recommendations.

Culture & Benefits

• 25 days holiday + bank holidays, buy/sell up to 2 days; flexi hours around core 10-4 (8.5 hours/day).
• Wellbeing: employee assistance programme, Health Plan with cashback, Cycle to Work, EV schemes (post-probation).
• Future-proofing: 5% pension contribution (3% company after 3 months), discretionary bonus, life assurance (post-probation).
• Extras: 2 volunteer days, free office breakfast, birthday gift card, £150 yearly experience voucher, Virgin Group discounts, refer-a-friend bonus, team celebrations.