Senior Product Marketing Manager (Fintech)

TL;DR

Senior Product Marketing Manager (Fintech/EPM): Owning the go-to-market strategy and execution for Close & Consolidation and FP&A capability areas within the EPM platform with an accent on platform narratives and customer upgrade programs. Focus on developing buyer-centric messaging, competitive intelligence, and leading end-to-end product launches to drive new logo acquisition and portfolio transformation.

Location: Remote (Must be based in Canada)

Salary: $89,000 – $111,000 CAD Annual

Company

hirify.global is a global provider of reporting, analytics, and performance management solutions that empower finance and data teams to make intelligent decisions.

What you will do

• Develop and evolve messaging and positioning frameworks for the EPM platform's Close, Consolidation, and FP&A use cases.
• Create buyer-centric narratives and core sales assets including solution briefs, battlecards, pitch decks, and web copy.
• Lead PMM efforts for capability-area messaging and sales enablement within a major cross-functional platform initiative.
• Strategize and execute customer upgrade programs to transition legacy product users to the flagship platform.
• Drive end-to-end product launches, from initial positioning through enablement and measurement in partnership with Demand Gen.
• Lead competitive intelligence (CI) by performing win/loss analysis and synthesizing analyst reports into actionable insights.

Requirements

• Proven product marketing experience, including at least one year in B2B enterprise software.
• Deep domain expertise in EPM, financial close, consolidation, or FP&A software.
• Experience building battlecards, running win/loss programs, and conducting competitive intelligence.
• Must be based in Canada.
• Experience supporting GTM efforts in international markets.
• Demonstrated success in executing customer upgrade or transition programs.

Nice to have

• Experience marketing through platform consolidation or major portfolio architecture transitions.
• Familiarity with CI platforms such as Crayon or Klue.

Culture & Benefits

• High-energy, high-performance global team environment.
• Values-driven culture focusing on results orientation, winning attitude, and a customer-first mindset.
• Competitive annual salary with eligibility for bonuses for non-sales roles.
• Commitment to equal employment opportunity and fair compensation practices.