Senior Growth Marketing Manager - Business Banking (Fintech)

TL;DR

Senior Growth Marketing Manager (Business Banking): Own customer acquisition and growth for hirify.global Business Banking – driving deposit volumes, account opening, and activation with an accent on channel mix strategy, GTM execution, and compliance in regulated financial environment. Focus on optimizing CAC and conversion rates, scaling commercial partnerships, and aligning marketing with BD team for cross-sell opportunities.

Location: London

Company

hirify.global is a UK fintech bank expanding its Business Banking product suite including savings accounts, fixed term deposits, finance automation, and escrow.

What you will do

• Own acquisition across paid search, paid social, affiliates, outbound, referrals, events, and partnerships, defining channel mix tied to CAC, deposits, and activation.
• Lead GTM for product launches: release planning, positioning, campaigns, landing pages, and cross-functional coordination with Product, Compliance, Legal.
• Align with Commercial/BD team: provide materials, attend reviews, ensure consistent messaging, feed data back into campaigns.
• Design lifecycle and activation campaigns to drive onboarding to operational use and feature adoption.
• Build and scale commercial programs: referrals, introducers, partnerships with accountants and law firms.
• Maintain performance dashboards, ensure FCA compliance for all customer-facing materials.

Requirements

• 6+ years in growth/performance marketing; 2+ years owning B2B acquisition targets
• Proven results in acquisition metrics; hands-on with paid search, paid social, outbound email, lifecycle.
• Experience in regulated environment: FCA-compliant copy and financial promotion approvals
• Strong grasp of CAC, payback, deposit economics; data literate for dashboards and funnel analysis.
• Comfortable in sales-led model, collaborating closely with BD team.

Nice to have

• Marketing B2B financial products to UK mid-market (£1m–£100m turnover).
• Familiarity with Salesforce, HubSpot, Apollo, Iterable.
• Understanding of deposit economics and bank profitability.

Culture & Benefits

• High-ownership role at intersection of marketing, commercial, and product.
• Work in regulated environment with scrutiny on customer-facing messages.
• Contractor position inside IR35.