Sr Manager Product Marketing (Fintech)

TL;DR

Sr Manager Product Marketing (Fintech): Own product positioning and messaging across platform and solutions with an accent on translating technical capabilities into customer-centric narratives for banks and credit unions. Focus on leading go-to-market execution for launches, competitive differentiation, and cross-functional alignment to drive revenue impact.

Location: Atlanta Office (Georgia, US) - Must be authorized to work in the United States; no visa sponsorship

Company

Forward-thinking technology company transforming how financial institutions deliver Intelligent Banking experiences through digital banking, account opening, and branch solutions on an API-first architecture.

What you will do

• Own product positioning, messaging, and value propositions across website, sales collateral, and campaigns.
• Lead end-to-end go-to-market planning for product releases and feature launches, including ICPs, personas, and success metrics.
• Drive cross-functional alignment with Product, Sales, Customer Success, and agency partners for flawless execution.
• Maintain competitive landscape analysis and deliver insights influencing messaging, launches, and product strategy.
• Create sales enablement assets like pitch decks, battlecards, and demo narratives; support sales training.
• Shape Product Marketing function, mentor hires, and manage agency partners.

Requirements

• 5+ years of product marketing experience in SaaS, fintech, or adjacent B2B enterprise markets, including 3 years in a leadership role.
• Proven success building narratives, leading launches, and driving revenue impact.
• Strong analytical and storytelling skills; experience in competitive intelligence, market analysis, persona development.
• Executive presence to influence without authority; deep cross-functional partnering.
• Entrepreneurial mindset for high-growth environments.
• Bachelor’s degree in Marketing, Business, Communications, Economics, or related field required; MBA preferred. Must be authorized to work in the United States; no visa sponsorship.