User Acquisition Manager (Fintech)

TL;DR

User Acquisition Manager (Fintech): Scaling hirify.global's new user growth engine across paid social, affiliate networks, and mobile partners with an accent on growing new MAU and acquisition efficiency. Focus on crafting winning creative strategies for paid social and building scalable partner pipelines to drive global growth.

Location: Hybrid (London)

Company

A next-generation integrated global payment platform simplifying cross-border payments for millions of users in over 170 countries.

What you will do

• Own and scale user acquisition across paid social platforms (Meta, TikTok, Snapchat), affiliate networks, and mobile partners.
• Lead end-to-end affiliate strategy: source partners, negotiate commercial models, assess traffic quality, and scale high-performing channels.
• Direct the paid social creative strategy by defining hooks, scripts, and storyboards and guiding UGC briefs.
• Monitor and optimize critical KPIs including MAU, CPA, CAC, LTV, ROAS, and retention.
• Develop repeatable operating systems for creative production and affiliate onboarding.
• Collaborate with Product, Analytics, CRM, and Regional teams to optimize attribution and full-funnel performance.

Requirements

• 5-7+ years of experience in performance or growth marketing, preferably in a mobile-first consumer business.
• Hands-on expertise in scaling Meta and TikTok campaigns, including creative testing and account optimization.
• Proven experience growing MAU through affiliate networks, mobile partners, and publishers.
• Strong ability to create creative briefs, hooks, and scripts for native short-form video.
• Proficiency with attribution and analytics tools such as AppsFlyer, Adjust, Firebase, or GA4.
• Must be based in London to support a hybrid work arrangement.

Nice to have

• Experience in fintech, payments, remittance, banking, or crypto.
• History of scaling acquisition across multiple global geographies or remittance corridors.
• Experience with OEM/preload partners, programmatic mobile, or content affiliates.
• Knowledge of creative testing frameworks and partner scorecards.

Culture & Benefits

• Opportunity to make a global impact on millions of users worldwide.
• Internal mobility, mentoring programs, and continuous learning opportunities.
• Connected, principle-driven culture within a global organization.
• Competitive compensation and flexible work arrangements.