Marketing Manager (Field Marketing)

TL;DR

Marketing Manager (Field Marketing): Orchestrating regional event strategy and field marketing to drive brand awareness and pipeline in EMEA markets with an accent on end-to-end event ownership and ABM integration. Focus on executing large-scale industry trade shows and VIP events to translate engagement into tangible revenue growth.

Location: Must be based in the UK

Company

A unified software platform utilizing AI and ML to revolutionize public transportation planning and operations in over 7,000 cities worldwide.

What you will do

• Own the full lifecycle of regional events, including large-scale industry trade shows, VIP customer roundtables, and user conferences.
• Manage all event logistics from initial concept and budgeting to venue selection and on-site execution.
• Develop and execute the EMEA marketing roadmap aligned with regional sales goals and global strategy.
• Orchestrate 1:few ABM campaigns using Demandbase to target high-intent accounts and drive VIP experiences.
• Collaborate with Sales Directors and Account Executives to align marketing activities with territory plans and build warm paths into key accounts.
• Analyze ROI of regional activities and report pipeline performance to the Head of Growth Marketing.

Requirements

• 5+ years in B2B Marketing with a demonstrated track record in Event Management.
• Experience in Enterprise SaaS or complex industries like GovTech, Infrastructure, or Transportation.
• Proven ability to manage complex logistics and lead multi-faceted projects with internal and external parties.
• Proficiency with ABM platforms, Salesforce, Hubspot, and Event Automation tools.
• Deep understanding of the B2B landscape in at least two focus markets (UK, DACH, Iberia, or Italy).
• Must be based in the UK.

Culture & Benefits

• Opportunity to be the primary driver of brand presence and pipeline growth in critical international markets.
• Access to a modern marketing stack and data-rich environment for smart campaign execution.
• High level of autonomy and trust to shape the event strategy as a standalone responsibility.
• Inclusive and accessible work environment focused on innovation and impact.