CRM Marketing Associate - Winback & Re-engagement

TL;DR

CRM Marketing Associate (Winback & Re-engagement): Build and manage winback campaigns in Braze for customer reactivation across brands with an accent on execution, performance analysis, and audience management. Focus on tracking KPIs, running A/B tests, surfacing data insights, and progressively pitching ideas to optimize the revenue-generating programme.

Location: Singapore

Company

hirify.global is one of the world’s leading providers of online privacy and security services for consumers with millions of active paying customers and a team of more than 700 people worldwide.

What you will do

• Build and manage winback campaign canvases in Braze end-to-end, including audience logic, triggers, variants, timing, and channel routing.
• Own production for scheduled sends: audience setup, content population, QA, and launch per the campaign calendar.
• Track KPIs like reactivation rate and recovered revenue, deliver post-campaign summaries, and surface observations for experiments.
• Support A/B tests, maintain audience segments, monitor list health, and coordinate with CRM Operations.
• Run pre-send QA, maintain operational documentation, and flag issues proactively.
• Collaborate with lead on planning and reviews, brief creative teams, and build CRM knowledge.

Requirements

• 1-3 years in CRM, lifecycle, growth marketing, or related digital marketing role with hands-on execution.
• Exposure to marketing automation platform (Braze preferred; Salesforce Marketing Cloud, Iterable, or similar).
• Experience with commercially-oriented campaigns (conversion, retention, upsell) is an advantage.
• Ability to interpret campaign data and draw conclusions.
• Analytically curious, detail-oriented, clear communicator, comfortable with ambiguity.

Nice to have

• HTML/CSS and SQL.
• Experience on commercially-oriented campaigns.

Culture & Benefits

• Work alongside an experienced lead on a proven revenue-generating programme.
• Real execution from day one with room to contribute ideas and grow into broader ownership.
• Curious, proactive team players who challenge thinking and raise the bar.
• Clear path for career growth in CRM marketing.

Hiring process

• Upload resume as PDF without salary information.
• Note on visa sponsorship: Not available in EU; for Hong Kong requires 2+ years experience and related degree; for Singapore and UK only for mid-career or above.