CRM Lead/Senior Manager

TL;DR

CRM Lead/Senior Manager (Braze): Own and evolve global CRM strategy to drive activation, retention, and customer lifetime value across markets with an accent on data-driven journeys, Braze platform setup, and lifecycle programs. Focus on leading CRM team, optimizing data flows and app event taxonomies, and testing AI/automation for personalisation and efficiency.

Location: Global strategy across all markets; dog-friendly office (Europe-based company, GDPR compliance required)

Company

Europe’s #1 micromobility operator and one of the fastest growing scale-ups creating sustainable cities free from noise and pollution.

What you will do

• Define and refine CRM strategy for activation, retention, win-back, and product lifecycle in collaboration with Growth, Product, Marketing, and Commercial teams.
• Translate strategy into OKRs, backlogs, and roadmaps prioritised by quantitative impact on CLV, revenue, and P&L.
• Own Braze platform setup and evolution for complex cross-channel journeys and advanced lifecycle logic.
• Partner with Engineering, Product, and Data teams to optimise data flows, tracking, and monitoring.
• Lead, coach, and develop the CRM team through sprint planning and feedback.
• Act as CRM ambassador, collaborate with regional managers, and oversee legal compliance including GDPR.

Requirements

• 6+ years in CRM or Marketing Automation in B2C, leading technical specialists and cross-functional projects.
• Advanced power-user of Braze or similar, with understanding of CRM systems, APIs, and event-driven data flows.
• Strong SQL knowledge for advanced segmentation and targeting.
• Deep experimentation methodology (A/B testing, statistical significance, incremental lift).
• Familiarity with AI/ML in CRM for predictive targeting and personalisation.
• Proven communication of technical topics to stakeholders and leadership influence in high-growth environments.

Culture & Benefits

• Employee options programme for skin in the game.
• Unlimited free Voi rides and dog-friendly office.
• Inspiring, motivated colleagues in a fast-paced scale-up.
• Personal and professional growth through People Promise.
• Part of micromobility revolution for sustainable cities.